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Brand Manager

  • job type Full Time

Our client is seeking to recruit a Brand Manager, who will report to the Head of Marketing and be engaged in planning, developing and executing marketing programmes focused on both short and long term growth.

Responsibilities: 

  • Development and implementation of annual marketing plans;
  • Monitor market trends and oversee advertising and marketing activities to ensure that consistent and correct messages are being delivered
  • Participation in long-term brand / category plan development;
  • Independent realization of the marketing plan activities with minimal control from the line manager;
  • Defining a brand pricing strategy based on the market situation and P&L goals;
  • Determining and monitoring the product portfolio price architecture;
  • Sales forecasting based on previous periods sales data analysis;
  • Significant contribution to brand building creating an attractive consumer experience;
  • Managing work with research and communication agencies and monitoring brand communication compliance with the brand policy;
  • Managing the process of new promotional products development, starting from planning & till they reach the shelves;
  • Budget control ensuring the key performance indicators are met & efficiency analysis is done;
  • Constant control of sales volumes, taking into account sales performance by regions and sales channels as a basis for identifying needs for corrective measures implementation;
  • Regular analysis of the competitive market in order to obtain a clear understanding of the current situation and further development of brand promotion plans;
  • Development of an efficient communication network with other functional units: sales, trade-marketing, demand and supply planning, production, finance, legal services, etc.

Education & Experience:

  • Bachelor’s Degree in Marketing, Digital Marketing or equivalent creative field;
  • A minimum of 5 years’ experience in brand or product management within an FMCG environment.
  • Experience in building brands across multiple market landscapes;
  • Experience in the procedure of pricing development and price strategy / elasticity.

Skills:

  • Able to identify market and consumer insights in order to tailor campaigns and propositions.
  • Strong foundation in managing budgets and forecasting to ensure a strong return on investment.
  • Excellent communication skills and experience influencing across functions
  • Advanced skills in Microsoft Office products and any ERP system.
  • Strong drive for results;
  • Excellent presentation skills and a strong business acumen.
  • Able to travel a minimum of 80 nights in a year.

Job Summary


  • Job Reference: 2475/21
  • Published on: October 06, 2021
  • Primary Job Focus: Marketing & PR
  • Employment Type: Full Time
  • Experience: Middle Management
  • Status: Searching
  • Salary: €39000 - €48000
  • Application Deadline: January 31, 2022

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