Our client is recruiting a Director of Marketing to spearhead the company's internationalisation efforts. Within this role you'll be responsible for:

• Spearheading the development of a top-tier marketing asset portfolio, ensuring its timely and targeted deployment to relevant markets and audiences.
• Collaborating closely with the Product team to glean insights that inform the creation of effective marketing and branding strategies tailored to the company's platform.
• Strategically elevating the company's profile and establishing it as a trusted and esteemed partner for City Partners.
• Taking charge of the comprehensive Communications strategy including PR initiatives.
• Leading the expansion and enhancement of the marketing department by identifying revenue opportunities within existing client bases and securing new partnerships with City Partners.
• Assessing both short- and long-term resource requirements, overseeing the development and management of the annual marketing budget, profit-and-loss projections, and expenditures.
• Leveraging key performance metrics and tracking tools to conduct market research, forecasts, competitor analyses, campaign evaluations, and consumer trend assessments, translating findings into actionable directives for the marketing team.
• Representing the company at conventions, conferences, and trade shows, curating compelling displays and collateral, and delivering post-event reports and analysis.
• Demonstrating adept leadership to foster the growth and sustained motivation of a team of marketing professionals.
• Assuming overall responsibility for overseeing marketing technologies.
• Remaining abreast of industry trends and emerging technologies in the ride-hailing sector to inform strategic decision-making.

Experience & Skills:

• Bachelor's degree in marketing, business administration, or a related field.
• Proven track record of developing and executing successful marketing campaigns; preferably within the ride-hailing or related industry.
• Knowledgeable regarding digital marketing channels, including SEO, SEM, social media, and content marketing.
• Strong analytical and problem-solving skills.
• Exceptional communication and interpersonal skills.