Our client is recruiting a Digital Marketing Manager to plan, develop, implement, and manage the overall digital marketing strategy of the company's main product. Additionally, you'll also be responsible for:

• Developing user-friendly reporting or visualization dashboards to effectively convey complex analyses, covering areas such as demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs.
• Overseeing and managing various digital marketing channels and social media platforms.
• Providing suggestions for enhancing the quality of online content by monitoring competitor activity.
• Demonstrating proficiency in analytic tools like Firebase, AppRadar, AppsFlyer, Google Play Console, AppStore Connect, or similar platforms.
• Staying updated on industry trends and best practices to ensure effective digital marketing strategies.
• Leading, supervising, and motivating members of the digital marketing team.
• Managing the company's digital assets, including audio recordings, videos, images, blog posts, and marketing copy.
• Maintaining a searchable library of digital marketing assets, ensuring relevance and accessibility only to authorized personnel.

Experience & Skills:

• Bachelor’s degree in marketing, digital technologies, or similar relevant field.
• Creative and innovative thinking with the ability to develop compelling marketing campaigns.
• Prior experience in building effective multi-channel marketing strategies, including, PPC, SEO, social media, and other digital channels.
• Strong analytical skills with the ability to leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations.
• Experience collecting and managing digital assets so that they are functional and readily accessible.